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Customer Data Integration

ALSO CALLED: CDI and Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures  … 
Definition continues below.


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The CMO Survival Guide: Four Steps to Marketing Optimization
sponsored by Extraprise Group, Inc.
WHITE PAPER: This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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A Disruptive Force in the Analytics Industry - LMG Service Sets a New Benchmark for Retail Analytics thanks to Kognitio
sponsored by Kognitio
CASE STUDY: In this case study Loyalty Management Group (LMG), tried to find a way to offer retailers and suppliers the ability to analyze full Electronic Point of Sale (EPOS) data volumes to help them gain insight, intelligence and statistical confidence.
Posted: 28 Jul 2008 | Published: 25 Jul 2008
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Product Management - Product Usability & Its Impact on Revenue
sponsored by ZIGZAG Marketing, Inc.
WHITE PAPER: The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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SAP Solution Brief: Consolidate and Harmonize Master Data Across the Enterprise
sponsored by SAP America Inc
PRODUCT LITERATURE: The SAP NetWeaver® Master Data Management (SAP NetWeaver MDM) component enables you to consolidate, synchronize, distribute, centrally manage, and publish any type of master data object across your enterprise.
Posted: 18 Jun 2008 | Published: 01 Apr 2007
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OpenCDI™ Customer Data Integration on a Zero Based Platform
sponsored by Infosolve Technologies, Inc.
PRODUCT LITERATURE: OpenCDI™ solution that is highly efficient and cost effective, while delivering results with speed and accuracy.
Posted: 06 Jun 2008 | Published: 06 Jun 2008
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Microsoft Dynamics CRM Online ® Offer
sponsored by Microsoft
TRIAL SOFTWARE: Download this free trial of Microsoft Dynamics CRM Online with enhanced customer relationship management capabilities. Test-drive this Microsoft hosted solution & find out what small business decision makers are buzzing about.
Posted: 30 May 2008 | Published: 01 May 2008
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Harnessing More Value from your Master Data: An Introduction to Multiform Master Data Management
sponsored by IBM
SOFTWARE DEMO: This presentation about Multiform Master Data Management by IBM discusses the basic challenges around master data in today's organizations, the symptoms and root causes of bad data, and identifies data relationships across domains.
Posted: 29 May 2008 | Published: 29 May 2008
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Charter Your MDM Implementation with Effective Data Governance and Stewardship
sponsored by Cognizant Technology Solutions
WEBCAST: This session will focus on the techniques, challenges and benefits of implementing an effective data stewardship and data management program.
Posted: 16 May 2008 | Premiered: Available On Demand
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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007
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Data Quality Considerations in Master Data Management Structures
sponsored by Pitney Bowes Group 1 Software
WHITE PAPER: In this white paper, learn how to implement and enforce enterprise-wide Master Data Management solutions.
Posted: 13 May 2008 | Published: 01 May 2008
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  that all relevant departments in the company have constant access to the most current and complete view of customer information available. As such, CDI is an essential element of customer relationship management (CRM).

Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary



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